While it has nothing specific to with outsourcing, let’s take it as a sign of the attention that Ukraine is getting; for investment, for business and for entertainment events.
Myself and about one hundred thousand + other people in Kyiv were treated to a wonderfully entertaining 2+ hours of music, not to mention the thousands who had gathered to watch on video screens in Kharkiv, Donetsk and Lviv and the millions watching around the country (where they were all much drier than we were in Kyiv!).
It is great news for the country that it is being recognized as a world class country and attracting such events.