Design Thinking: Walk through design in 5 stages!

We’d like to tell you a story about how we put ourselves in our customer’s shoes and came up with a unique prototype following 5 stages of the design-thinking approach. The story ends with great design for a mobile cinema app, but let’s not jump ahead of ourselves. 


How everything started

One of our previous clients, a chain of movie theaters, decided to rewrite their mobile app for ticket purchases. The thing is, they wanted something completely different from what they already had. Something that would offer ticket buyers an innovative, cool design and a better experience. They called a tender among Ukrainian software companies and the main requirement for the new app was “it should provoke excitement and admiration—in other words, have the Wow! factor.” Softjourn couldn’t stand back from this kind of challenge, so we rolled up our sleeves and took part in the competition.


Key facts when preparing this prototype:

  • – a total of 6 days spent
  • – 6 hours that included:
  • – preparing a concept;
  • – coming up with the design;
  • – developing a prototype;
  • – presenting the result to the client;
  • – 41 cups of coffee consumed;
  • – 2 whiteboards and 93 stickers used while brainstorming.


Read our full story because you, too, may have ideas that you aren’t quite sure how they might work in real life. Or you may even not know how everything should ultimately look. If this sounds right, try following these 5 steps with your in-house team—or make the journey with Softjourn—and see your prototype come to life!

Categories: Innovation, Mobile Payments, Software Development |

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